Introduction on How to Maximize Social Media Potential Using Instagram

With several social media platforms available, many businesses face the challenge of not knowing whether they should use these platforms or tap into their own potential. The main thing businesses consider is the significance of different social media platforms. They ask which are the ones that are likely to be most beneficial for them. The team at Scepter Marketing, our online services agency, can show you how to maximize social media potential using Instagram.

Value of Imagery

A picture is a powerful tool and Instagram’s growing popularity continues to demonstrate its worth.  This type of social media makes it possible for people to visually engage. Using hashtags makes it easy for users to find what they are looking for. So, why should you maximize social media potential using Instagram?

  • Businesses can harness Instagram’s power to connect with their consumer base in a distinct way compared to other social media.
  • There are many reasons businesses can stand out in a particular niche. They establish trust with their target audience by showcasing products and services while getting insight into their operations.
  • Businesses are also able to encourage their customers to get involved by sharing personal results or experiences that are related to a product or service and tagging the company.
  • Posting images and videos that show the employee culture that a company has lets people know more about the business. You can share virtually everything with followers, including your background story, staff, and your routine.
  • Carefully selecting hashtags makes your business more accessible to Instagram followers while the ‘search’ and ‘explore’ tabs are effective marketing tools. They’re great for knowing what the latest trends are and what followers currently like.

Fresh Content

Fresh content on a daily basis keeps your audience interested and it is useful for building trust. People search for businesses on Instagram to engage with them about their products. They need to be able to monitor each update.

Instagram enables businesses to achieve this in various ways: with pictures and videos on their feed, posting live videos, and Instagram stories. An establishment that posts its products every day can engage effectively with customers on a broader scale.

No Character Restrictions

One of Instagram’s outstanding features is that there is no character limit for image captions. Your post descriptions can be as long as you want them to be, with thousands of characters. There is also no limit to updating and sharing posts each day.

Business Accounts

Instagram makes it possible for businesses to know the most-shared posts, comments and likes. This is on top of the best time of day to post and demographics of your followers. Business owners need this information to make informed decisions regarding how and when to schedule posts for better results and engagement.


Instagram is one of the platforms that business owners may still be sceptical about. This is despite the fact that billions of users regularly post images and videos on it. Instagram has proven to be an immense marketing resource from which both small and large businesses can gain. Contact a Scepter Marketing expert today and learn more about how to maximize social media potential using Instagram.

By |2017-11-01T15:46:58+00:00November 1st, 2017|Blog|